Pragmatic reimagined the web presence of Film Tasting, an indie cinema blog, by combining minimalist design with a print-inspired "volume" layout. The redesign balances striking visuals with in-depth content, creating an authentic and engaging user experience that reflects the brand's identity.
Film Tasting celebrates the artistry of independent cinema, offering readers thoughtful reviews, discussions, and insights. The challenge was to design a platform that embodies the blog's authentic voice while managing a rich library of content. Pragmatic introduced a "volume"-based structure, inspired by classic print newsletters, to give the site a unique and timeless feel. The homepage prioritizes bold visuals to draw in readers, while the content pages provide ample space for thoughtful, long-form writing. This approach preserves the minimalist aesthetic crucial to indie cinema while ensuring seamless navigation and readability, enhancing the overall user experience and making Film Tasting a standout platform in the indie film community.